The purpose of the work was to create the visual identity for the professional tennis tournament held at Crandon Park in Florida. Comprising a combination of logo, color and typography, it provides creative possibilities and guarantees consistency in communication. The graphic elements constitute a single universe that identifies the event. The logo consists of a symbol (inspired by the movement of the tennis ball), Miami Open lettering, “presented by” text and Itaú logo. The chromatic palette has two versions: gradient and solid, when the use of the gradient is not possible. Orange is present and is the predominant color wherever possible.
