The project’s aim is to develop a coworking space with the Itaú seal of approval, fostering technological innovation and entrepreneurship. Starting from the question of "how to connect the elements of the entrepreneurial ecosystem," the visual identity and space were built on the interdependence of ideas, transparency of connections and cooperation of users. The choice of orange, yellow, green and blue was based on the perceptions and meanings that these colors imply and act as a form of signage to each of the floors of the area’s physical space, so creating an atmosphere in which the entrepreneurs can feel totally at ease.
